Having My Cake And Eating It, Too!

Happy Birthday to me!
Happy Birthday to me!

Oh, wait….it isn’t my birthday! But no birthday of mine in recent history (okay, my 16th birthday and the cheese-ball and Jello® Jiggler food-fight that ensued during the party is probably my best birthday memory EVER) can top a day like the one I had yesterday.

Cheese-balls and Jello Jigglers aside, Tuesday was spent celebrating many birthdays other than mine. We celebrated one of our retail customers, A&P’s, 150th birthday, along with 50 winning birthday memories submitted by contestants to the Blue Bunny® and A&P Best Birthday Contest promotion. Contest entrants had to submit their favorite birthday memory and the top 50 were chosen (from over 800 contest entries!) and those winners were invited to our Birthday Party, celebrated YESTERDAY (coincidentally, on National Ice Cream Cone Day, in honor of the birthday of the ice cream cone!!) at the Central Park Boathouse in Central Park, New York City. These fabulous people with stories as great as they were joined us as we carved into the incredible birthday cake, designed and sculpted by The Food Network’s Ace of Cakes, Chef “Duff” Goldman.

There was speechmaking and gift-giving, the ceremonial singing of the “Happy Birthday” song, cake and ice cream….a real “festivus” for all involved. And Duff and Geoff?? They were the (dare I say it??) “icing on the cake”! More on these two in FRIDAY’S blog entry…tune in to “The Sweet Life” on Friday for more!!!

The cake, itself, was, in a word...awe-inspiring. The cake, created to honor the 150th birthday anniversary of A&P Stores was a one-of-a-kind creation by the Food Network’s “Ace of Cakes”, Chef Duff Goldman, and was commissioned by Wells’ Dairy, Inc., makers of Blue Bunny® branded frozen ice cream and novelties, in honor of partner retailer, A&P’s (Great Atlantic and Pacific Tea Company) 150th birthday celebration. The cake was designed by Chef Duff Goldman (while we watched over his shoulder…see my blog entries dated August 11 and 14, 2009) and was created by him, along with the talented artists of Charm City Cakes, Baltimore, Maryland. The cake size was 3.5’ long and served 200 people.

As the photo shows, the cake featured a sculpted vintage A&P delivery truck placed within a cobblestone street scene; a background created with fondant icing of the first A&P store in operation, located on Vesey Street in New York City, served as the backdrop to the truck. The delivery truck was wired for electricity, sound (the horn on the truck actually honked!), and dry ice “smoke” which misted out of the back of the truck, where stacks Blue Bunny product were loaded for delivery to the store. The cake also featured a modeled newspaper vendor (“selling” the Le Mars Sentinel (our local paper)) and a Blue Bunny delivery man, created in the likeness of Blue Bunny Senior Vice President of Marketing and Research & Development, Jim Reynolds.

To sweeten the cake offering, we served each piece of chocolate and yellow marbled cake with 20 containers of Blue Bunny ice cream (1-2 scoops per piece!). Flavors? Blue Bunny® Bunny Tracks and Premium All Natural Vanilla.

After the party, my colleagues and I boarded our jet plane bound for home in “The Ice Cream Capital of the World®”.

So…after 24 hours of suspending my South Beach Diet regimen and replacing low-fat and high protein meal choices with great New York food and Chef Duff-made cake and Blue Bunny Ice Cream, I am exhausted and a little bloated but oh, so very happy to have been involved with such a great project and so many wonderful and remarkable people. Remember to come back and check in to “The Sweet Life” on FRIDAY for more on Chef Duff Goldman and his incredible side-kick, Geoff – who loves eating Blue Bunny ice cream! Who knew??

Until next Friday, I remain on Cloud Nine and….1SweetMama

A Hair-Raising Encounter With Lonnie Quinn

(me, pre-hair encounter..."OMG!!! That is Lonnie Quinn!")

Well, here I am in New York City with my fellow Blue Bunny(R) buddies. We are working a Public Relations event in which we are giving out 50,000 Blue Bunny Champ! Cones at the corner of 50th Street and 7th Avenue, right underneath our "Devour Them" ad. It has been so fun. Our crew is a total blast and every step is a new adventure.

This morning was our big debut on a couple of the morning shows. A colleague (I will call her J-Gal) and I were up at the crack of dawn to dress in our "uniforms" (Blue Bunny t-shirts and kahkis) and head off, each of us wearing an ice cream cone hat, to the "Good Morning America" Show. After 45 minutes of networking with the crew and NYPD, we deduced that we were definitely going to be a hit on the show. It was our job to get in-studio to tell them about how we were celebrating National Ice Cream Month (July!) by giving out our product in Times Square today through Thursday. Our hats and winning personalities won over the staff, crew, and security and that gave us the confidence that not only were we going to BE on the "Good Morning America" show, but we would probably get our own segment. OK, that is a slight embellishment but we thought we could at least make an impression. We filed, along with about 150 other tourists, in line to the entry point of the studio. We were finally singled out and pulled out of line by the audience coordinator person (I am sure there is a much more official title than that one but I cannot remember it) and asked to come with her.

This is it! They ARE going to give us our own segment!

Not exactly. We were called out of the line because we were obviously promoting something and we were not allowed to pull any kind of "PR Nonsense" (not her words) in-studio. With a few kind words about how she loves ice cream, we got the New York "Get the heck outta here" Line and a friendly bit of advice about how we should try The Today Show because (and I quote)...."Over there it is just a free-for-all."

Dejected but not discouraged, we trotted over to The Early Show, instead, to meet up with the rest of our troupe who had also gotten up early and dressed in THEIR uniforms and had gone on ahead to loiter around the gates of Harry Smith (very dashing, in person) and Lonnie Quinn, handsome-est weather guy ever, and....the hair!! Need I say more??

Well, needless to say, The Early Show folk were much more receptive to our Blue Bunny PR Antics and our uniformed group of 30+ were not only appreciated but were encouraged by the crew. We made it on several times during the hour and a half that we stood there and, despite having to share the stage with fake-bearded Santa Clauses wearing dark socks and red swim trunks and the Snickers(R) "Bar Hunger" PR pack, had a rousing good time and scored a wonderful "win" on the show.

The best part??? Yours truly made her national debut this morning! Yep! It is true.

To set it all up for you.... I have often joked about how I admire the hair of CBS weatherman stand-in, Lonnie Quinn. He covers the weather for The Early Show on weekends and fills in for the usual weather guy who works the Early Show during the week when regular, Dave Price, cannot be there.

So... Lonnie is handsome in a super-hero kind of way and has this gorgeous hair. Duirng a station break, our eyes met at one point and he was intrigued by my ice cream cone hat that I was wearing (it is always a conversation-starter). He came over and commented on the hat. We shared some "blah-dee-blah talky-talk" and then I shamelessly confessed that I watch him on the weekends and could I just touch his hair??

Stunned (but not offended), he obliged and was so friendly about it. He let me run my fingers through his lovely locks to which I relished every moment. Our group laughed, snapped a few photos, and he went on about his business. By the way - a little hairspray-ish but, otherwise, very soft. :)

So how did I make my national television debut? Goodness loves Lonnie Quinn....would you believe that he came back over to me during his live broadcast and asked me to reinact our hair encounter?? Twice in one day???? I felt faint. He was a great sport about it and, at the end, he planted the nicest kiss on my cheek. Two words: hubba hubba.

On our way back to the hotel, I decided to set a new goal. If I could run my fingers through Lonnie Quinn's hair, what would Matt Lauer allow me to do?? Maybe I will ask him the same question and make a morning show personality comparison of scalps.

By the way...by early afternoon, our Blue Bunny crew DID gave out 15,000 Blue Bunny Champ! Cones in less than 2 hours - the first of three sampling days in Times Square - and it was a total blast. It is so great to make New Yorkers and their guests smile on a hot July afternoon.

Can't wait until tomorrow's adventures. Until next time, I remain....1SweetMama