Wednesday, September 23, 2009

Having My Cake And Eating It, Too!

Happy Birthday to me!
Happy Birthday to me!

Oh, wait….it isn’t my birthday! But no birthday of mine in recent history (okay, my 16th birthday and the cheese-ball and Jello® Jiggler food-fight that ensued during the party is probably my best birthday memory EVER) can top a day like the one I had yesterday.

Cheese-balls and Jello Jigglers aside, Tuesday was spent celebrating many birthdays other than mine. We celebrated one of our retail customers, A&P’s, 150th birthday, along with 50 winning birthday memories submitted by contestants to the Blue Bunny® and A&P Best Birthday Contest promotion. Contest entrants had to submit their favorite birthday memory and the top 50 were chosen (from over 800 contest entries!) and those winners were invited to our Birthday Party, celebrated YESTERDAY (coincidentally, on National Ice Cream Cone Day, in honor of the birthday of the ice cream cone!!) at the Central Park Boathouse in Central Park, New York City. These fabulous people with stories as great as they were joined us as we carved into the incredible birthday cake, designed and sculpted by The Food Network’s Ace of Cakes, Chef “Duff” Goldman.

There was speechmaking and gift-giving, the ceremonial singing of the “Happy Birthday” song, cake and ice cream….a real “festivus” for all involved. And Duff and Geoff?? They were the (dare I say it??) “icing on the cake”! More on these two in FRIDAY’S blog entry…tune in to “The Sweet Life” on Friday for more!!!

The cake, itself, was, in a word...awe-inspiring. The cake, created to honor the 150th birthday anniversary of A&P Stores was a one-of-a-kind creation by the Food Network’s “Ace of Cakes”, Chef Duff Goldman, and was commissioned by Wells’ Dairy, Inc., makers of Blue Bunny® branded frozen ice cream and novelties, in honor of partner retailer, A&P’s (Great Atlantic and Pacific Tea Company) 150th birthday celebration. The cake was designed by Chef Duff Goldman (while we watched over his shoulder…see my blog entries dated August 11 and 14, 2009) and was created by him, along with the talented artists of Charm City Cakes, Baltimore, Maryland. The cake size was 3.5’ long and served 200 people.

As the photo shows, the cake featured a sculpted vintage A&P delivery truck placed within a cobblestone street scene; a background created with fondant icing of the first A&P store in operation, located on Vesey Street in New York City, served as the backdrop to the truck. The delivery truck was wired for electricity, sound (the horn on the truck actually honked!), and dry ice “smoke” which misted out of the back of the truck, where stacks Blue Bunny product were loaded for delivery to the store. The cake also featured a modeled newspaper vendor (“selling” the Le Mars Sentinel (our local paper)) and a Blue Bunny delivery man, created in the likeness of Blue Bunny Senior Vice President of Marketing and Research & Development, Jim Reynolds.

To sweeten the cake offering, we served each piece of chocolate and yellow marbled cake with 20 containers of Blue Bunny ice cream (1-2 scoops per piece!). Flavors? Blue Bunny® Bunny Tracks and Premium All Natural Vanilla.

After the party, my colleagues and I boarded our jet plane bound for home in “The Ice Cream Capital of the World®”.

So…after 24 hours of suspending my South Beach Diet regimen and replacing low-fat and high protein meal choices with great New York food and Chef Duff-made cake and Blue Bunny Ice Cream, I am exhausted and a little bloated but oh, so very happy to have been involved with such a great project and so many wonderful and remarkable people. Remember to come back and check in to “The Sweet Life” on FRIDAY for more on Chef Duff Goldman and his incredible side-kick, Geoff – who loves eating Blue Bunny ice cream! Who knew??

Until next Friday, I remain on Cloud Nine and….1SweetMama


Amanda Oakleaf Cakes said...

The cake is absolutely beautiful. Congrats!

1SweetMama said...

We were so proud to display it at our function! Thanks!